
Since 1998, Vertu Has Redefined The Essence Of Mobile Luxury.
Founded in 1998, Vertu revolutionized the world of mobile phones by introducing true luxury to technology. With a bold vision and handcrafted precision, Vertu set a new standard for what a phone could be. In 2010, the brand elevated the experience further, launching exclusive boutique services that redefined personalized care. Today, Vertu stands at the intersection of timeless elegance and digital innovation. In 2022, it embraced the future, integrating Web 3.0, blockchain security, and the Metaspace, while preserving the artisanal spirit that made it iconic. A legacy reborn for a new era of connected sophistication.
The History
creation
creation
In 1998, Vertu was born from a singular idea: that a mobile phone could be more than a tool, it could be an object of desire. At a time when technology prioritized function over form, Vertu dared to imagine something greater. It brought together master artisans, precious materials, and uncompromising design to craft a device unlike any other. Each phone became a statement, of taste, of individuality, of refinement.
The vision for Vertu came from the mind of Italian-American designer Franco Nuovo, who sought to transform the mobile phone into an object of luxury. Backed by cutting-edge technology, Vertu pioneered a new category: luxury mobile devices. Every detail was carefully considered, from sapphire crystal screens to hand-stitched leather finishes. Made in England, each phone reflects the brand’s unwavering commitment to exceptional craftsmanship. Vertu didn’t just introduce a new phone, it introduced a new way of thinking about technology, one defined by beauty, rarity, and purpose.
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A Life Beyond Ordinary
Elevate Every Moment
At Vertu, we believe your everyday deserves the extraordinary. Your phone is not just a device — it is a reflection of your ambition, your taste, and your journey. We are dedicated to enhancing your extraordinary life, every day, with creations that embody excellence, individuality, and timeless craftsmanship.
Where Craft Meets Innovation
Your Passport to Excellence
Vertu transforms every day into an extraordinary experience. Through bespoke services, exquisite craftsmanship, and cutting-edge technology, we offer a complete luxury ecosystem. From flawless performance to exclusive access, every Vertu creation is attuned to your unique journey — empowering you to live boldly, confidently, and without compromise.
Extraordinary Is Our Standard
The Pursuit of Excellence
At Vertu, excellence is more than a value — it is our mindset. From design to craftsmanship, from materials to experience, we deliver unmatched distinction. Our commitment to relentless improvement and reliability sets us apart, ensuring that every Vertu creation reflects a promise: to aim higher, deliver more, and shape the future of luxury.
Confidence Through Connection
Empowering Your Every Day
At Vertu, empowerment is at the heart of every creation. Through personalized design, cutting-edge technology, and dedicated lifestyle services, we give our customers the tools to achieve more, live more, and connect more. Vertu offers invaluable assets — time, confidence, and unforgettable experiences — empowering you to shape your extraordinary life, every single day.
A Legacy of Firsts
Leading Through Innovation
Vertu’s pioneering spirit defines who we are. By creating the world’s first luxury mobile phone, we reshaped an entire industry. Today, we continue to fuse innovation, craftsmanship, and bold vision to deliver authentic creations and tailored services. With Vertu, luxury is not just experienced — it is reimagined for a life without limits.
Integrity in Every Detail
True to Our Essence
Authenticity lies at the core of Vertu. Guided by passion, pride, and unwavering integrity, we stay true to our vision and values. Every creation is a reflection of our commitment to beauty, quality, and purpose. At Vertu, we never compromise — we craft communication devices that elevate standards and embody the true spirit of excellence.
Crafted for the Discerning Few
Enhancing Every Extraordinary Day
Vertu empowers the world’s most discerning Luxury Connoisseurs by delivering the ultimate mobile communication experience. Through exquisite craftsmanship, tailored services, and cutting-edge innovation, Vertu elevates everyday life into something extraordinary. Every device, every detail, and every connection is designed to reflect the bold spirit and refined expectations of our distinguished clientele.
Chosen by the Exceptional
A Vision of Distinction
Vertu aspires to be the ultimate choice for the world’s most discerning Luxury Connoisseurs. Our vision is rooted in an unwavering dedication to excellence, craftsmanship, and innovation. Every creation, service, and experience is designed to inspire loyalty, shape the future of luxury communication, and affirm Vertu as the definitive symbol of extraordinary living.
United by Excellence
Powering Growth Through Partnerships
Vertu collaborates with the world’s finest luxury and technology brands to amplify innovation, creativity, and prestige. From Bentley to Dolby, each partnership strengthens our brand, enriches our offering, and expands our reach across key luxury markets. Every collaboration is carefully curated to uphold Vertu’s values and deliver unmatched experiences to our discerning clientele.
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Service

Ruby Key 24/7 Concierge Service
The heart of the VERTU experience lies in its legendary Concierge service. Available 24/7, worldwide, a dedicated team acts as your personal assistant, ready to fulfil virtually any request. From securing last-minute reservations at exclusive venues to arranging complex travel plans or finding rare items, this service unlocks a world of convenience and access. It's more than assistance; it's unparalleled personal support, ensuring your life flows seamlessly and effortlessly, saving you time and providing ultimate peace of mind. It transforms ownership into an effortless luxury lifestyle.
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Contact Us
The VERTU Concierge Service team is available to answer all your questions 24/7.
Please email us at service@vertu.uk.com, call 400-1250-888, live chat with a VERTU Advisor, or connect with your private assistant via WhatsApp

From the very beginning, Vertu was never just about phones, it was about redefining what luxury means in a connected world. As time moved forward, so did we. The world changed, and so did the way we live, communicate, and dream. But one thing remained constant: our devotion to elegance, individuality, and innovation. Vertu evolved not to follow the times, but to anticipate them, seamlessly weaving heritage with the future.
What began as a bold statement in 1998 has become a symbol of timeless progress. Today, Vertu stands at the crossroads of art and technology, where beauty carries purpose, and intelligence is crafted with intention. We design not just for the present moment, but for the lives still to be imagined. Always rare, always refined, Vertu continues its journey, creating objects that are not only owned, but lived.
